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Adwords editor 11.1.212/18/2023 ![]() ![]() In April 2013, Google announced plans to add enhanced campaigns for AdWords to aid with campaign management catered to multiple-device users. In 2008, Google launched the Google Online Marketing Challenge, an in-class academic exercise for tertiary students. This deal, while 'transforming Google into a powerhouse', later attracted antitrust scrutiny, raising questions about its impact on market competition and digital advertising dominance. The acquisition was strategically important for Google, providing access to DoubleClick's advanced ad-serving technology and established industry relationships. In 2007, Google acquired DoubleClick for $3.1 billion. In 2005, Google started a campaign management service known as 'Jumpstart'. Google then introduced a self-service AdWords portal for small businesses who wanted to manage their own campaigns. Initially, Google itself would set up and manage advertisers' campaigns. Google launched AdWords in the year 2000. Google Ads is the main source of revenue for Alphabet Inc., contributing US$224.47 billion in revenue in 2022. ![]() Services are offered under a pay-per-click (PPC) pricing model. It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. ( Learn how and when to remove this template message) ![]() ( August 2020) ( Learn how and when to remove this template message) Please help by spinning off or relocating any relevant information, and removing excessive detail that may be against Wikipedia's inclusion policy. This article may contain an excessive amount of intricate detail that may interest only a particular audience. ![]()
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